Soul River Founder and CEO Speaks at Marstel-Day’s Stand With Wildlife Event

Shares His Journey from PTSD to Connecting Veterans and Youth

Fredericksburg, VA (October 20, 2015) – Chad Brown, Navy vet, fly fisher, and founder of Soul River Runs Deep and Soul River Runs Wild, shared the inspiration behind the name for his company during his talk on October 15, as part of Marstel-Day’s #StandWithWildlife campaign: “The whole tagline ‘runs deep’ that runs deep within all of us, because everyone has an issue or challenge that you’re facing in life—you can always go to the river to confront that.”

Chad discovered that a love of fly fishing could bring peace and happiness in his battle against post-traumatic stress disorder (PTSD). As Marstel-Day President and CEO stated, “ Part of what makes Chad’s message so potent and so powerful is that he has had a lot of obstacles in his pathway…. And nature helped him overcome those obstacles.”

Chad found that it was not enough just to enjoy these things himself; he wanted to share the experiences with fellow veterans and inner city youth who might not have the opportunity to get outdoors. By bringing youth onto the river, he was creating young ambassadors for the environment. This led to his founding of his nonprofit, Soul River Runs Wild.

Chad also utilized his prior experiences working in advertising and design to start a Portland-based apparel business that offers lifestyle apparel inspired by fly-fishing. Fifteen percent of the proceeds from the business go directly to the nonprofit that organizes outdoor experiences on the river for military veterans and inner city youth.

Marstel-Day’s #StandWithWildlife campaign involves outreach about what can be done to save habitat and wildlife, and includes highlighting education efforts for today’s youth. Previous #StandWithWildlife campaign events have included a talk by the Jane Goodall Institute at Fredericksburg’s Hugh Mercer Elementary School, and a program presented by the Wildlife Center of Virginia about nocturnal creatures that was presented to local area children at the Children’s Museum of Fredericksburg as well as at Friends of the Rappahannock.

Visit to watch videos of past #StandWithWildlife campaign presentations on such conservation topics as the illegal wildlife trade, plastics polluting the oceans, and reconnecting children with nature.

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