Jane Goodall Institute

Shawn Sweeney



Jane Goodall Institute

October 6th

The last remaining wild populations of chimpanzees and great apes are dependent on worldwide conservation efforts for survival. At the turn of the 20th century, there were approximately one million chimpanzees, but today there are fewer than 300,000 remaining in the wild, according to the Jane Goodall Institute (JGI) website. A key factor is destruction of habitat; Africa loses more than 10 million acres of forest every year, twice the world’s deforestation rate.

Marstel-Day, LLC partnered with JGI to present two events at Hugh Mercer Elementary School in Fredericksburg, Virginia. The two events reached all of the school’s kindergarten, first, and second grade students, and focused on chimpanzee conservation, the great work of the JGI in community conservation and environmental education, with stories and games, and JGI’s Roots and Shoots Program. The Roots and Shoots program is their global youth program that empowers young people to become environmental and humanitarian leaders.

Recognizing that environmental conservation education is desperately needed in elementary school curricula, Marstel-Day helped the school launch the 2015-2016 school year with a dynamic program offering students first-hand evidence of the Jane Goodall Institute’s decades-long global conservation projects. Wildlife conservation, focused on the great work of the JGI with chimpanzees and other endangered species, became a core area for the school’s Science, Technology, Engineering and Mathematics (STEM) program in the 2015-2016 school year.