Marstel-Day Wildlife Campaign Spotlights Smartphones For Engaging With Nature, Mar. 19


Wildlife conservationist Evan Hirsche discusses how smartphones can engage Americans with nature, Mar. 19

International environmental consulting firm Marstel-Day announced today that its Wildlife Conservation Awareness Campaign speaker series will feature wildlife conservationist and entrepreneur Evan Hirsche who will discuss how smartphones can educate Americans about public lands and inspire them to act on their behalf. The presentation will be held Thursday, March 19, 2015 from noon to 1:30 p.m. EDT at Marstel-Day’s Fredericksburg, VA headquarters. The public may register to attend or watch the livestream on the Marstel-Day website.

Hirsche co-founded the company Discover Nature Apps to reinvent how people experience and learn about the natural world. A 26-year veteran of wildlife conservation, Hirsche has served as president of the nonprofit National Wildlife Refuge Association, and has led campaigns to advance high-profile policy initiatives including restoration of wolves to Yellowstone National Park and protection of the Arctic National Wildlife Refuge from oil drilling. He currently serves on the Marstel-Day Advisory Council and the Association of Partners for Public Lands Board of Directors.

Hirsche’s talk will be the third hosted by Marstel-Day as part of its Wildlife Conservation Awareness Campaign, which CEO and President Rebecca R. Rubin created to highlight major wildlife conservation issues and present ways individuals and organizations can make a difference.

Hirsche explained his development of Discover Nature Apps, saying, “I found that if I, as an avid conservationist, was struggling to understand what I was seeing and experiencing on national wildlife refuges, others probably were too. GPS guidance and the ability to incorporate interactive games and social media make smartphones unexpectedly powerful tools with which to educate people about our natural world. Our public lands face unprecedented challenges; with smartphones, we can now effectively reach exponentially more visitors than ever before with a substantive, interactive and entertaining experience.”

Marstel-Day’s Wildlife Conservation Awareness Campaign (WCAC) features monthly, consciousness-raising talks by leading conservationists who present in-depth analyses of particular wildlife conservation issues and how they affect the ecosystem. At each session, the speaker presents options for how the public and industry can help, and Rubin announces Marstel-Day’s commitment on that issue.

The public may register for these luncheon events by emailing, indicating the session of interest. Because space is limited, reservations are first-come, first-served. Instructions for watching the livestream will be posted on the Marstel-Day website. Audience members are invited to ask questions in person or through social media. The sessions will be recorded and subsequently posted on and its social media platforms, pending permission of the speaker or agency.

Previous WCAC speeches include senior U.S. Fish and Wildlife Service official Brian Arroyo’s poignant and inspiring Jan. 27 talk on how illegal trade imperils species, and Dr. Mamie Parker’s insightful Feb. 24 discussion of ways to help kids engage with nature, especially in urban environments. Watch these talks on video, and learn how to help, on the Marstel-Day website.