Developing a robust, company-wide culture of sustainability requires passion, commitment, and a well-crafted and carefully-executed plan. Moving an organization to a culture of sustainability can be done by focusing on a series of activities, both internal and external. Over time, Marstel-Day has developed a grassroots sustainability culture, encouraging employees to offer and implement new sustainability ideas, and passing business decisions and work products through a conservation lens before delivery to the client. Read on and download our full report to learn how the building blocks of sustainability can be implemented within your company. A Deeper Shade of Green: Lessons from a Sustainable Practitioner Creating a Sustainable Future for your Company, Clients, and Community
A deeper shade of green champion the cause from the executive office
Sustainability is everyone’s job – especially the CEO’s. People often equate sustainability with “being green,” but in the broader sense, it’s about positioning the company for long-term success. It involves continuously paying attention to the economic, environmental, and social considerations that support a company’s ongoing viability. With change as a constant, sustainability becomes a journey, and success most likely occurs when the philosophy and support originate from the top. Developing a company-wide culture of sustainability requires dedication and leadership focus, and it leads to innovation, vibrancy, and ownership at all levels of the organization. The commitment begins with the CEO regularly communicating the importance of sustainability throughout the company, from boardroom to mailroom to lunchroom.
Creating a culture of sustainability requires an organization to focus its communications and actions.
To do this effectively:
- Communicate the business rationale for sustainability. Explain what it means to the company in the long term.
- Make sustainability part of every decision process and communicate this broadly. Employees may be unaware that routine business decisions are evaluated through a sustainability lens; building awareness is critical.
- DO make your sustainability focus known through staff meetings, e-mails, websites, Facebook, Twitter, or other forms of communication.
- DON’T delegate sustainability communications solely to your chief sustainability officer (CSO) or the sustainability department.