Rebecca R. Rubin, President and CEO
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Non-Profit Solutions

Rebecca R. Rubin

President and CEO
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A Marstel-Day Success Story

A partnership among Marstel-Day, the University of Mary Washington (UMW) and other business, government, and non-profit organizations to develop a Climate, Environment, and Resilience (CLEAR) plan for Virginia’s George Washington Region provides a road map and action plan for preserving and improving the natural environment, while improving the quality of life and the economic health of the surrounding communities

A True Partnership

By conducting planning charrettes, Marstel-Day and UMW identified the following five topic areas within the climate, environment, and readiness categories: (1) Community Resilience, (2) Soil and Water, (3) Emergency Preparedness, (4) River and Open Space, and (5) Economic Development. identified and assisted the CLEAR Plan members in facilitating communication and engagement, environmental analysis, Geographic Information Services, and strategy development. More than fifty non-profit groups, businesses, and government organizations have become involved in helping to realize the CLEAR Plan goals.

Clear Goals - Resilience

The CLEAR Plan goal of establishing resilience within the region aims to improve local communities’ capacities to become strong, healthy, successful and productive.

Marstel-Day’s environmental consulting expertise assists the CLEAR Plan team in understanding what achieving resilience means to the Region; specifically, its wetlands and forests, open spaces and agricultural lands, roads, water and electric utilities, communications networks, emergency services, healthcare institutions, government and commerce organizations.

Our efforts serve to improve the Region’s resilience by helping preserve local and national treasured resources, such as the pristine beauty of preserved Civil War battlefields and riparian vistas, the quantity and quality of our drinking water supplies, the productivity of our agricultural lands, and our rich historical heritage.


Marstel-Day staff teamed with University of Mary Washington students to develop a list of recommended actions for the City of Fredericksburg to move forward in reducing its greenhouse gases (GHGs). This effort will allow the city to evaluate its progress over time, making it possible to take actions to help drive regional readiness by ensuring the long term health of its climate, environment and economy – primary objectives of the CLEAR plan.

Marstel-Day also developed a GIS systems-based approach to conservation planning in the George Washington Planning District to prioritize critical resources and vulnerable lands within climate resilient locations, focusing on those areas most immediately at risk.

Component systems of important habitats, climate resilient locations, and lands at risk of development filtered through a portfolio of current protected lands, are the results synthesized to reveal spatial priorities, gaps, and threats. Through iterative GIS analysis, this project identified regional conservation priorities for high-priority climate resilient landscapes which are most at risk.