Phil HuberPartner
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P3 & Community Partnerships

Phil Huber

Partner
Send me an email
571-338-6218

Public-Private Partnerships (P3)

Marstel-Day provides strategic analyses and targeted studies to federal clients to help them develop and implement successful public-private partnership (P3) programs. P3 programs enable federal agencies to leverage their funds, monetize the value of their real estate assets, and utilize private sector capital and expertise to revitalize and expand their facilities and other infrastructure. But successful P3 programs do not develop spontaneously. Agencies must clearly define their program goals and requirements, establish policy, funding, and oversight criteria, develop program management plans, and understand the goals and capabilities of their partners. New P3 programs can create risks and uncertainties for an agency, and they must be tailored to its organizational culture, resources, and management capabilities. Marstel-Day has the P3 experience to assist federal clients in addressing these issues..

P3 Programs: A Range of Options, Opportunities, and Decisions

P3 programs vary widely in their duration, scope, and funding sources:

  • Contracts can run from 20 to 50 years or more.
  • Projects can range from individual utility components to an entire utility system, or from one lodging facility to thousands of housing units.
  • Some programs permit agencies to lease or convey real property to developers, while others do not.
  • Agency funding commitments can vary from contingent payments to long-term subsidies.
  • Disposal plans must be defined for P3 assets at the end of the contract.

Marstel-Day can help program managers to make strategic decisions regarding these issues.

Marstel-Day's P3 Strategic Analysis Approach

Marstel-Day recognizes that each federal agency has its own unique management culture and range of P3 project opportunities priorities based on its legislative authorities, OMB guidance, organizational structure, program policies, staffing, past experiences, and funding constraints. We offer these services to help our clients establish new P3 programs or to reevaluate their existing ones:

  • We conduct in-depth policy analyses and interviews to develop a detailed understanding of our clients' P3 authorities and programs.
  • We identify budget and program management gaps that could affect P3 project development, solicitation, execution, and management.
  • We analyze agency legal authorities to execute P3 projects and to make real property available to developers through leases or other agreements.
  • We help clients to assign P3 management roles and responsibilities, and to create realistic schedules for developing P3 projects.
  • We study other agencies' P3 programs to recommend funding and management concepts that could be adapted by our clients.
  • We recommend tailored funding and management options for individual P3 projects including utility systems, lodging, roads, and other infrastructure.
  • We prepare P3 proposal papers for agency leaders and program managers to solicit their comments and suggestions prior to the project solicitation phase.
  • We organize agency workshops to define P3 project goals and processes.
  • We help prepare P3 Requests for Information, industry days, and proposal evaluation criteria.
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Community Partnerships

Marstel-Day works collaboratively with our clients to provide comprehensive community partnership plans and innovative products. Through expert community partnership facilitation practices, we construct a strong collaborative environment involving diverse groups of internal and external stakeholders. Our work supports our clients by identifying best practices and efficiencies that deliver lasting benefits to their bottom line.

  • Our Army Community Partnership program team has worked with eight Army installations over the past two years and generated more than 200 potential partnerships, from which we’ve assisted garrison staff in implementing approximately 23 signed agreements.
  • Our Marine Corps Community Partnership program team has worked with three Marine Corps installations over the past year and generated 32 potential partnerships, from which we’ve assisted installation staff in implementing5 signed agreements.
  • Our Air Force Community Partnership program team has conducted community partnership programs with31 Air Force installations resulting in identification of more than 300 potential partnerships, from which we assisted the installation staff in implementing 77.

Communication & Engagement Services:
A Marstel-Day Success Story

Marstel-Day provides communication and engagement services for our clients who need their stakeholders to receive their strategic communication messages effectively, accurately, and in a timely manner. One of our major ongoing projects assists a U.S. federal government client with the establishment of a large-scale training location. Marstel-Day staff facilitated the development of a strategic communications campaign plan, which established a framework for project execution, including establishing milestones, identifying risks, coordinating engagement roles across multiple organizations, identifying key stakeholders, and providing message statements for specific audiences.

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Sustained, deliberate engagement efforts by our client, guided by Marstel-Day, continue to have critical impact as the project moves forward. Strategies developed by Marstel-Day staff facilitate the collaborative management between the U.S. Bureau of Land Management and our client, providing a common ground to achieve our client’s training requirement, while enhancing the economy of the local community. Marstel-Day continues to provide strategic engagement direction and guidance for communicating the ongoing land use changes and environmental efforts in the training area.

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With 14 years of experience in communications planning, stakeholder awareness, facilitation, and community partnerships, we have the capacity and internal resources to help our clients develop effective communication solutions.

Marstel-Day’s Core Capabilities in Strategic Communication and Stakeholder Engagement:
  • Stakeholder identification, classification, and directories
  • Stakeholder Engagement Plans
  • Public scoping and meetings, i.e., NEPA
  • Tactical Communications Plans
  • Facilitation and mediation
  • Community relationship-building
  • Messaging and press release packages
  • GIS-based engagement tools
  • Partnership Programs and Table Top Exercises

Stakeholder Awareness

Marstel-Day’s communications specialists work side-by-side with our clients to design the most effective means for establishing and maintaining effective stakeholder interaction. We recognize that a key element of a successful project is to communicate with stakeholders effectively and to engage them as early on as possible. In order to promote effective stakeholder interaction, Marstel-Day assists our clients in determining the proper alignment of client staff and engagement methods, as well as timing and frequency of contact. Engaging stakeholders at the appropriate time, with the right level of personnel, is critical for successful engagement. We gain greater stakeholder awareness through interviews, surveys, and media-based research, as well as Internet and document research and analysis.

Facilitation

Marstel-Day staff help our clients organize and facilitate effective public meetings, charrettes, workshops, negotiations, and information sharing sessions. This includes meetings convened under the Federal Advisory Committee Act and for the National Environmental Policy Act (NEPA) public participation process. Our staff resolve difficult problems and facilitate the clear translation of complicated technical facts and data to the “lay person,” by developing meeting and workshop materials and facilitating interactive exchanges that are tailored toward each specific audience. We also uncover creative ways to leverage capabilities and resources to reduce costs and find shared values, and to develop strategic stakeholders and alliances. For the workshops and meetings we facilitate, our staff have developed multimedia training and outreach products and communications materials to reach our clients’ desired goals and objectives, all while achieving maximum participation.